We celebrate women and promote authentic beauty

Just what is green beauty? For us at MYOM, green beauty is a broad and wide-ranging concept, encompassing every way that we experience and perceive beauty, with an authentic and genuine approach. It’s about how we feel and express ourselves, including the products we choose to take care of ourselves, for both body and mind. In a nutshell: love ourselves, for what we are.

At MYOM, we firmly believe that genuine beauty is being able to decide to be yourself, and to be that person every day with courage and determination, in everyday choices and in relationships, as well as in purchases and the small and big things in life. MYOM is intended for all of you, strong, independent, true women.

We’d like to help you begin a purification process; in a world where we are inundated every day with bright colours, advertising, products and concepts making big claims, we need to simplify and return to the fundamentals, focusing on clear and authentic concepts to convey what you want to communicate and who you really are. For us, that’s what green beauty is – engaging in dialogue about products and ethical and sustainable choices. It’s about discussing natural beauty and a natural attitude in our approach to cosmetics, with a particular focus on hair care. We believe “less is more”, and that the women opting for MYOM deserve the very best, from the base formulas to the packaging of environmentally sustainable products.

For us at my.om, green beauty is therefore a clean, genuine beauty, reflecting independent personality and choice, and which is also expressed by professionals in their own product and haircare preferences. Simple and natural ingredients, innovative and compelling formulas for informed women who are ever more mindful when it comes to issues surrounding health and the environment, and with increasing awareness and expectations.

Women who choose my.om are looking for a “product experience” and an expression of convictions that they identify with. They may have already incorporated a natural attitude into many aspects of their daily lives, from eating routines to choosing a healthy lifestyle, to green cosmetics. The very concept of green beauty transcends fashion and custom products; it’s a truly individual space, a domain without judgement, allowing for our own personal creativity, without stereotypes.

The strength of a MYOM product lies in nurturing and elevating unique, authentic beauty– the beauty you wear every day. The beauty that you all carry around the world, mothers, daughters, women who are engaged and curious, fun and good-humoured, and authentic.

What we really want from this blog is to inspire all of you to pursue your true nature, to create a space where we can share interests, stimulate conversations, recognise attitudes and perspectives held by others, all while respecting diversity, which, after all, is precisely what makes you so wonderfully yourself. We’ll need all your support and input to make this dream community a reality – a living, thriving community, free of conventions. We truly hope we’ll have the chance to engage with you, and learn from you how we can be your answer to green beauty!