All about bio-fermented products in haircare

It should come as no surprise that cosmetics are closely and synergistically linked with natural ingredients that undergo a fermentation process, as we have been using them in our diet since ancient times.
What are bio-fermented products? Why use them in cosmetics? With what results?
These are the questions we are trying to answer in order to shed light on a subject that is little discussed but which is of great importance in today’s cosmetics world because it opens up new horizons – all to be discovered.

What are bio-fermented products?

The first question opens up a world of information which we will try to simplify. First of all, let’s start by giving an initial definition: fermentation is a real preservation process, as you would see in wine, beer or cheese. How is it achieved? By making organic substances interact with bacteria or fungi in a fermenter, a special container, in the absence of oxygen. What do bacteria attack? Basically, sugars.
This is a subject for alchemists or chemists, but what is really interesting and innovative is the use of these substances in areas such as cosmetics or hair care, which we are dealing with specifically.

What is the contribution of bio-fermented products in today’s cosmetics and why do we use them?

This brings us to the question of why biotechnology combined with natural elements should be used to enhance plant-derived phytocomplexes. The key word is precisely potentiation. Studies show that biotechnology applied to the fermentation process makes it possible to increase the effectiveness of phytocomplexes, maximising their nutritive or detangling or softening power, as well as their tolerability and absorbability.
It is a scientific and philosophical choice that can help us make the best use of natural products while maximising the benefits they can bring to the hair.

The secrets of K-beauty

Pioneers in this type of technology are the researchers behind Korean skincare, which is discussed in many influential fashion and lifestyle magazines ranging from Vogue to Glamour or Vanity Fair. Those who pay attention to what’s new in the world of beauty – skincare and makeup – have certainly already started to approach Korean beauty, which is based on highly innovative cosmetic products made of natural elements without chemical additives.

For instance, Sarah Oh, founder of Oh My Gloss!

“More and more brands are developing products free of chemical additives, artificial ingredients and fragrances. Products can be even gentler thanks to effective plant-based ingredients, and many brands choose to go vegan as well. Consumers are increasingly careful about what they put on their faces.”

Alice Rosati, in her article for Vanity Fair entitled “Fermentation, here’s why Korean creams work”, is on the same wavelength:

“Fermented ingredients to watch out for are vegetables such as chrysanthemums, aloe and dandelion; cereals such as rice and proteins such as soya, and can be found in all types of skincare: from lotions to serums and creams. A trend that Mintel predicts will become mainstream by 2025 along with an increasing use of gastronomy in beauty.”

If this is the trend in 2021, why not also pay more and more attention to the ones we use to care for, treat and nourish our hair? Why not use phytocomplexes of natural oils enhanced by fermentation processes to develop more amino acids, proteins, vitamins and antioxidants?
Let’s talk, for example, about the active ingredients in Anya Demi Color Tone on Tone by myom, chosen to guarantee important beneficial effects on your hair in terms not only of nutrition, but real all-round beauty treatments.

Fermented camellia oil

Moisturising, shining, soft and protective, Camellia Oil contains linoleic and oleic acids, vitamin E and stearic acid, all of which are synergistically involved in ensuring silkiness.

Fermented green tea oil

Brilliance and long-lasting tone, deep nourishment with Green Tea Oil, which with its Omega 3,6 and 9, oleic acid, catechins and tocopherol deeply moisturises and combats free radicals.

Fermented almond oil

Brightness and silkiness from the calcium, omega 6, fatty acids and Vitamin E of Almond Oil, known in cosmetics for its power to repair damaged and dehydrated cuticles.

Fermented argan oil

To ensure deep moisturisation, the base of the formulation of Anya Demi myom could not fail to include Argan Oil, which has been used in cosmetics since time immemorial, but enhanced by fermentation processes is here even more effective in its antioxidant action.

In addition, Anya Demi Color is an excellent anti-frizz agent, thanks to the presence of Sunflower Oil containing linoleic acid, phytosterol, polyphenols and vitamin E.

Without going into the more exquisitely interesting details for a ‘small chemist’ of excipients, biotechnological processes, phytocomplexes and fermentations, it remains important to focus on the penetration, efficacy and sustainability effects of these plant actives.

Ethical choice, natural choice to enhance your #naturalattitude!
Choosing myom for your haircare routine means choosing beauty that is good for you – for your hair and for the planet.